Other than motivating me to find new and interesting ways to profane, this game has made me research the power of the “Freemium Application”. It’s like a drug dealer that gives you that first hit for free, but then when you come back, in order to keep going, you have to pay. OK … maybe that isn’t an accurate definition. But the bloody thing is addictive.
The definition of “Freemium”, according to Wikipedia, is “a business model by which a proprietary product or service (typically a digital offering such as software, media, games or web services) is provided free of charge, but money (premium) is charged for advanced features, functionality, or virtual goods.” And that’s the hook of games like Candy Crush and The Simpsons: Tapped Out … it doesn’t cost anything to actually PLAY the game, but they offer you ways to advance in said game that cost you money. Anyone can blow past the first few levels of Candy Crush, but then the boards get more difficult. I mean REAL difficult. You can keep hammering away at the level that’s making you frustrated enough to fling your device across the room, and eventually you’ll past it in oh, say, a week or two, but why do that when you can buy power-ups? Why wait 30 minutes for a new life (you get 5), or beg your friends to send you one (which, in turn, is advertisement for the game) when for the low, low price of $.99, you can buy one and jump right back in? Stuck on a level? $1.99 buys you THREE lollipop hammers. You can knock those pesky candy pieces to kingdom come and move on to the next level … and repeat the process.
Is it evil? Sure. But is it profitable? Most definitely. Check this out: according to data from ThinkGaming, Candy Crush Saga’s 6.7 million active users are earning the games developer King.com Limited around $633,000 per day. PER DAY. That’s $230 million PER YEAR. And that’s not from actually purchasing the game, that’s from people paying to get extra lives, more turns, or power-ups.
It gets better … two articles I happened upon tell the sad, sad story of addiction to this game by two writers; Ashley Feinberg wrote an article on Gizmodo talking about her spending a little over $230 on Candy Crush in a month. And she in turn references someone else who has spent $127 in A WEEK.
People, this game is the devil. If you have friends who aren’t on the Candy Crush, do them a favor: tell them to stay away. STAY FAR AWAY! Friends don’t let friend play the Candy Crush Saga. I mean, sure, the more friends you have playing, the more people you can ping to send you tickets to get to the next level (yes … either that or you can pay, you guessed it, $.99 to get to the next level), extra moves or extra lives, but honestly … how selfish is that? Think about the children, for God’s sake.
Now excuse me, but I have a pressing engagement to tend to. I’m currently stuck on level 202, and I’ll be damned if they get another dime from me … for this level, anyway. I’m so ashamed …
Talk to you soon!